Why did Anheuser-Busch lose $27 billion in market value?

(Error Code: 233011) Bud Light maker Anheuser-Busch InBev has lost a whopping $27 billion in market value in the wake of its star-crossed partnership with Dylan Mulvaney — most recently slammed by a 4% stock drop this week.

Why did Anheuser-Busch drop sales?

Rachel Wisniewski for The New York Times Anheuser-Busch InBev, the global beer-making giant, on Thursday reported a sharp drop in sales and profit in the United States, as it counted the cost of a conservative-led boycott of Bud Light after the company’s collaboration with a transgender influencer.

Why did Anheuser-Busch InBev fail in 2023?

Anheuser-Busch InBev ( BUD) reported record revenues for 2023 Thursday but said its “full growth potential was constrained” by its US business, where sales were hurt by a boycott of Bud Light over a sponsored Instagram post with Dylan Mulvaney .